Striker Bobby Ham

However, attendances continued to drop and a new record low of 1,353 was set on 12 May 1966 against Wrexham. It prompted chairman Stafford Heginbotham to hold a crisis meeting in the city's St George's Hall to raise new funds and safeguard the future of the club.[44] The club's indifferent form on the field continued, with another re-election and two narrow promotion failures, before promotion was gained in 1968–69.[45] Only the previous season, City had had three managers, when Grenville Hair, who had replaced Willie Watson, died just two months into his reign, after he collapsed at the end of a training session.[46]

, whose 18 goals had helped City into Division Three, was again top goalscorer the following season,[47] but the club's stint in Division Three was short-lived. Once Ham, and fellow Bradford-born striker Bruce Bannister, who scored 60 goals during seven seasons with the club, both left, City were relegated back into the bottom division in 1971–72.[48][49][50] The spell in Division Three had also been notable for the debut of Ces Podd, who went on to play a record 502 league games during 14 seasons with the club.[51] City spent five seasons back in Division Four. In 1975–76 they had their best FA Cup run in more than 50 years after defeating Norwich City,[52] before they were knocked out in the quarter-finals by eventual winners Southampton 1–0.[53][54] A year later more than 40 goals from the trio of Dominican striker Joe Cooke, Terry Dolan and Don Hutchins helped City to another promotion when they finished in fourth position.[55] The club's board failed to strengthen the squad the following season,[56] resulting in an instant return to Division Four. Under new manager George Mulhall, City spent three seasons in mid-table, although a late spell of form nearly earned promotion in 1979–80.[56]



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