Digimon Delta
Everyone! Welcome to Digimon Delta! Many of you might have been wondering, but we are now R E O P E N I N G!

Digimon Delta

The forum of the popular Digimon adoptable site, Digimon Delta.
 
HomeCalendarFAQSearchMemberlistUsergroupsRegisterLog in

Share | 
 

 Apture Acquisition Could Give Chrome Extra Shine

Go down 
AuthorMessage
hurricanemaxi
Rookie
Rookie


Posts : 27
Join date : 2011-08-09

PostSubject: Apture Acquisition Could Give Chrome Extra Shine   Sun Nov 13, 2011 2:11 am

Google (Nasdaq: GOOG) has acquired a startup called Apture that provides a new type of search functionality beneficial to publishers -- or anyone, that is, who hates to see Web users leave a page's content to search out related information.

Apture has developed technology that displays links to related information in the content, without forcing the reader to navigate away from the original page.

Google apparently is considering incorporating the technology into its Chrome browser.

The search engine giant was impressed by Apture's approach to enhancing the Web browser experience, and it thinks its expertise will complement Chrome, Google said.

A Boon for Publishers

From its beginning, Apture has been focusing its development on providing contextual links within content, Gabe Donnini, lead analyst at Chitika, told the E-Commerce Times.

"One of its first products for publishers let them identify pieces of content that readers might want to learn more about -- such as the author of an article -- and then embed the relevant link," Donnini said.

The next big leap in functionality for the company was a plug-in called "Apture Highlights," he continued. That, as the name suggests, lets a reader highlight a word in the text, then Apture queries it in its own database.

"It provides the reader with a virtual encyclopedia of subject matter," Donnini added.

Again, the reader does not have to navigate away from the original page -- an issue dear to the hearts of all publishers.

"Instead, the information is displayed in a kind of Russian nesting doll format," Donnini explained.

"Let's say a reader highlighted the words 'JK Rowling,' the author of the Harry Potter series," he continued. "In one window it would display all of the information about her. If the reader were to highlight the title of one of her books, a new window would pop up on top discussing the book and its plot. And so on if, say, the reader were to highlight the name of a character from that book."
GPS PN-60w
japanese dating
Back to top Go down
View user profile
 
Apture Acquisition Could Give Chrome Extra Shine
Back to top 
Page 1 of 1
 Similar topics
-
» Cards that give range?
» Extra MOC matty orko for trade.
» Hi, I'm new erepublik
» Rare Points
» To Request a Gift on your Friend's Wall: 

Permissions in this forum:You cannot reply to topics in this forum
Digimon Delta :: General :: Announcements-
Jump to: